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Chinese Smart Toilet Exports Surge: OEM/ODM Manufacturer Poised to Meet Global Demand

Release time:

2025-09-02

Chinese Smart Toilet Exports Surge: OEM/ODM Manufacturer Poised to Meet Global Demand

Against the backdrop of booming global demand for smart sanitary products, China's smart toilet exports have achieved remarkable growth in 2024. As a professional smart toilet manufacturer specializing in OEM and ODM services, we are well-positioned to capitalize on this upward trend and cater to diverse market needs worldwide.

Export Growth Fueled by Technological Advantages

In 2024, China's smart toilet exports reached 1.51 million units, a year-on-year increase of 10.6%, with export value soaring 18.8% to $162 million. This robust growth is driven by domestic enterprises' technological upgrading and cost advantages. Our company, leveraging over 90% localization rate of core components such as ceramic bodies and a 40% reduction in AIoT module costs since 2022, has formed a strong competitive edge in the global market.

Benefiting from the RCEP framework, tariff reductions in Southeast Asian countries have significantly boosted our export volume, which is expected to reach 2 million units by 2028, three times that of 2022. With China leading the final review stage of the ISO 30500 international standard for smart sanitary ware, our products are gaining greater recognition in international markets.

Diversified Market Distribution

Our smart toilets have gained footholds in both mature and emerging markets:

High-end Markets: In Europe, America, Japan, and South Korea, we focus on high-end customized products. Our antibacterial coating and adaptive heating seat products priced above $800 account for 28% of our exports to these regions. Successfully obtaining PSE certification, our products have entered the Japanese market, breaking the monopoly of local brands.

Emerging Markets: Southeast Asian countries such as Vietnam and Malaysia have seen annual growth rates of over 25% in demand due to infrastructure upgrades. The Middle East, driven by petrodollars, has witnessed rapid growth in smart toilet installations in high-end hotels.

Traditional Markets: Despite intense competition from local brands in South Korea, we maintain a stable 15% growth through ODM partnerships. In Australia, our water-saving products are well-received due to environmental policies.

Broad Customer Base Across Industries

We serve a wide range of clients across various sectors:

B-end Customers:

Real estate developers: With the smart toilet configuration rate in hardcover housing rising from 12% in 2020 to 35% in 2024, we have established long-term partnerships with top real estate enterprises like Country Garden and Vanke, with procurement volume increasing by 62%.
Hotels and public facilities: 37.2% of new 3-5 star hotels are equipped with our smart toilets. Orders from elderly care institutions and medical facilities exceeded 350,000 units in 2023 due to aging-friendly transformation needs.
Cross-border engineering projects: Through standard mutual recognition projects, we have successfully entered Central and Eastern European markets, with customs clearance efficiency improved by 40% via the dedicated inspection channel at Ningbo-Zhoushan Port.

C-end Consumers:

In the Yangtze River Delta and Pearl River Delta regions, products priced above $650 account for 34% of sales, with consumers showing great interest in health monitoring functions and smart home integration.
In third and fourth-tier cities and rural areas, our products under $300 are rapidly penetrating through live-streaming e-commerce and county-level specialty stores, with penetration rate expected to rise from 12% in 2024 to 35% by 2030.

B-end and C-end Sales Ratio

The current B-end and C-end sales ratio of our smart toilets is approximately 4:6, with distinct structural differences in different markets:

B-end sales, driven by hardcover housing, hotels, and elderly care institutions, have increased from 31% in 2024 to a projected 40% by 2028. In key cities, the configuration rate of smart toilets in hardcover housing has exceeded 75%.

C-end sales show a polarized trend, with online channels contributing significantly through emerging platforms like Douyin, where impulsive consumption accounts for 34%. Meanwhile, offline experience zones in home furnishing malls have increased consumer conversion rates by 3.6 times.

OEM/ODM Capabilities to Meet Global Needs

As a leading manufacturer, we offer comprehensive OEM and ODM services to meet the diverse requirements of global clients. Our strengths include:

Customized product development based on specific market demands, whether for high-end medical-grade functions or cost-effective basic models.
Flexible production capacity to handle large-scale orders from B-end clients while catering to small-batch personalized needs from C-end markets.
Strict quality control systems ensuring compliance with international standards such as PSE for Japan and relevant European norms.

Looking ahead, with the commercialization of biometric and metabolite detection functions expected by 2026 and the doubling of market share for water and electricity-free drive technology, we are committed to technological innovation and service excellence. Backed by our 5G smart factory and smart home ecosystem, we are ready to partner with global clients to seize the opportunities in the growing smart toilet market.

For OEM/ODM inquiries, please contact our sales team to explore tailored solutions for your market.

Chinese Smart Toilet Exports Surge: OEM/ODM Manufacturer Poised to Meet Global Demand

Chinese Smart Toilet Exports Surge: OEM/ODM Manufacturer Poised to Meet Global Demand

Export Growth Fueled by Technological Advantages

Diversified Market Distribution

Broad Customer Base Across Industries

B-end and C-end Sales Ratio

OEM/ODM Capabilities to Meet Global Needs

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